Automotive Repair Identity Rebranding
CLIENT
ASIS storitve in popravila d.o.o.
YEAR
2026
A complete brand identity overhaul for an elite automotive paintless dent repair specialist. The project delivers a refined logo system, corporate typography, a unified color palette, and a comprehensive brand guide.
PROJECT TYPE
Contract Collaboration with IT Melona Agency
INDUSTRY
Automotive Repair Services
MY SERVICES
Brand Identity
Print Design
TOOLS USED
Figma
Adobe Photoshop
Adobe Illustrator
The Challenge
ASIS is an elite leader in paintless dent repair and hail restoration, but their visual brand didn't reflect that high-end expertise. The goal was to build a clean, premium identity that communicates flawless precision while looking sharp on everything from digital screens to corporate stationery and service vehicles.
The Solution
I designed a rounded, lowercase wordmark mirroring a smooth, dent-free finish, using floating dots to represent hail. This is paired with a deep corporate navy and a clean blue accent to build trust and highlight premium craftsmanship.
The Result
The overhaul successfully elevates the brand to match its premium market status. Armed with a flexible logo system and a clear brand guide, the company now maintains a cohesive, highly professional image across all physical and digital touchpoints.
