Official Showroom Grand Opening
CLIENT
RAAC avtomobili
YEAR
2026
Designing a comprehensive digital campaign and landing page for the official grand opening of the new RAAC avtomobili showroom and service center, focusing on the market launch of the new Omoda and Jaecoo vehicle models in Slovenia.
PROJECT TYPE
Contract Collaboration with IT Melona Web Agency
INDUSTRY
Automotive Retail & Services
MY SERVICES
UI Design
Ad Creatives
TOOLS USED
Figma
The Challenge
The goal was to translate a multi-layered physical event into a cohesive digital campaign. We needed to introduce two entirely new automotive brands to the local market, build immediate consumer trust, and drive registrations for test drives, all while maintaining client’s brand identity.
The Solution
Collaborating with marketing agency IT Melona, I created the ad graphics for META and Google Ads and designed the dedicated landing page. The UI was built for a seamless user journey, using sharp contrasts to drive test drive bookings, while the ad creatives ensured flawless visual continuity from social feeds to the website.
The Result
The campaign successfully bridged online marketing with high physical attendance, resulting in a packed showroom. The landing page drove exceptional engagement, and the test drives directly generated a 1,000 EUR charity donation to the Viljem Julijan Association, establishing the new mobility hub.
