Soltec Creative Variant Testing
CLIENT
Soltec
YEAR
2026
A premium series of ad creatives built for Soltec's Austrian campaigns, specifically designed to drive showroom traffic in Graz through strategic variation testing.
PROJECT TYPE
Contract Collaboration with IT Melona Web Agency
INDUSTRY
Outdoor Living
MY SERVICES
Ad Creatives
TOOLS USED
Figma
The Challenge
Standing out in a luxury market required uncovering exactly which visual treatments and messaging angles capture a premium Austrian audience, necessitating a diverse set of graphics built for direct comparison.
The Solution
I created a strategic matrix of Meta ad graphics using distinct layout directions—ranging from sharp typography blocks to clean image overlays—enabling effective A/B testing while preserving core brand guidelines.
The Result
These structured variations allowed the team to isolate the highest-performing visual styles, successfully optimizing ad spend and driving measurable foot traffic to the Graz showroom.
